Wet Edge Pool Finishes
Wet Edge has been a driving force in the transformation of the pool building and remodeling industry as the manufacturer of one of The World’s Most Trusted Pool Finishes. Wet Edge have maintained its position in the industry with a solid reputation for high quality products, outstanding customer support, and dedicated sales and technical teams.
It all started in Australia… during the early 1960s, a tradesmen creatively applied small exposed aggregate finishes to driveways as a decorative solution to ordinary concrete. Because of its aesthetic appeal and anti-slip qualities, this quickly became a popular material for patios and pool decks. In 1969, they began experimenting with this aggregate by applying it as a pool interior finish. By 1974, the process had been proven and a patent was issued in Australia, the United States and Canada. At this point, they began the process of approving and licensing applicators to ensure the installations were of the utmost quality.
Laurence is one of the founders of Wet Edge. His background is in mechanical engineering, chemistry and has made his mark in sales and marketing of equipment with companies that he has done work for in the mining industry in the U.S., Canada, Latin America and New Zealand. He is in charge of product development for Wet Edge and works with all of the division heads of the company in the U.S. and overseas. He sees his number one responsibility as supporting the great and talented people that have come together to form the Wet Edge team.
His biggest reward related to his career is seeing our customers and the public enjoying and having success with the products we offer. Laurence was born in Chihuahua, Mexico and came to Arizona at an early age. He studied both mechanical engineering and chemistry at Brigham Young University and at Arizona State University. His three children and five grandchildren are the center of his life. He loves to ride dirt bikes in the desert and mountains of Arizona. Photography is also a major endeavor. Since he travels extensively for the business, photography is a great hobby to have.
Loren has been instrumental in creating the sales programs and continues to develop successful action plans. He is a team builder and effectively communicates the company’s core values to our pool dealers. Loren is passionate and thoroughly enjoys all aspects of his position as the sales director. Loren was born in Wisconsin and moved to Arizona at a young age. He has been in the swimming pool business since he was a teenager. Loren enjoys traveling and sightseeing whenever he gets an opportunity. In his spare time you can find him out in nature welcoming a sunrise.